The Future of Extreme Value

I’ve always been drawn to the idea that great design and high engineering is something important in life.

Since I was a kid and because my father is an architect, I understood that good design in objects, clothes, architecture, is something that endures and provides a different level of experience. Then I realized that the things that lasted and became “all time classics” or icons are those who have a strong bond between great design and engineering, like chairs, cars, buildings, watches, bookshelves, sound systems and today’s digital devices.

Futurist Gerd Leonhard says in one of his thought-provoking videos that “anything that cannot be digitalized or automated will become extremely valuable”.

The idea behind this blog is to bring forward all of what is or might be considered “extremely valuable”, this being experiential or material. I want to question, discuss and promote activities, habits, tools and objects that enhance our human essence.

I’m not proposing a full digital-free life but instead a holistic approach for the human that is being born today. I’ll cover some selected digital solutions and tools, mostly within the perspective of a digital-input towards an analog-output or viceversa.

Richard Koch, famous investor, entrepreneur and author of the 80/20 Principle (and 92 Other Powerful Laws of Nature) notes the importance of Newton’s physical laws in life and business, for this particular concern Newton’s Third Law where he points out: “…whether a school of thought, a new technology, or a new market, will bring in it’s train an equally significant opposite development.”

With the raise of digital technologies, Big Data and Artificial Intelligence, the opposite will be mindfulness, exploration and the haptical.

I hope this blog serves as a source of ideas that generate a collective force of light and space in the middle of exponential change.

Héctor C. Madrigal


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